Paris Hilton enters the metaverse with new ‘Paris World’ Roblox business

Paris Hilton is the latest celebrity to enter the metaverse thanks to the launch of ‘Paris World,’ a curated digital experience only available through the Roblox video game.

The world of virtual crossovers continues to expand. Following in the footsteps of Fortnite’s mega-popular concerts featuring the likes of Ariana Grande and Travis Scott, others are flocking to various corners of the loosely labeled ‘metaverse’ to get in on the ground floor.

Next in line is none other than famous model turned DJ Paris Hilton. The Californian star has now launched her own digital business inside of Roblox, an online gaming platform that reaches hundreds of millions every month.

Loading into Paris World, players are dropped onto an exclusive island in Roblox. It’s in this unique space that a number of custom experiences are available to those who buy in.

From exploring a replica of Hilton’s mansion in Beverly Hills, to driving a luxury sports car, or even strutting across a virtual boardwalk inspired by her wedding, there’s seemingly plenty to do.

“For me, the metaverse is somewhere that you can do everything you can do in real life in the digital world,” Hilton explained.